E-mails have taken the world by storm. They have become vital communication media nearly replacing the conventional communication protocols of paper-based media such as the postal

mail (snail mail). There are several advantages of email formats. All e-mail communications, both personal as well as business follow a specific email message format.

There are two good formats of email that are widely used, one is the well-known Text format and the other one is the infamous HTML format or business email format. Text format, as the name implies is only text without any graphics or colors - it is just plain text. This format is a mostly sought after one for personal emails, i.e., mailing to friends and relatives that does not require flamboyant captions and vivid images. On the other hand, html email format is used for business purpose and makes up for the missing features in text e-mail format.

Text Format Vs HTML Format

The two formats being available, it is a difficult choice to choose between the HTML and text format. Of course there are advantages of email formats in their own perspectives, not to mention their disadvantages which shall be discussed in detail. Many find text email format advantageous over HTML whereas others think the other way around. As a matter of fact, the email message format that has to be employed is decided purely upon the offer one is going to present with the e-mail. Although both HTML and text are good formats of email, both have their own advantages and disadvantages.

Text Format and its Advantages

This is the oldest and inexpensive format for e-mail communication. Text email formats are easy to read, and they tend to load faster in a web browser or e-mail client no matter whatever is size of the e-mail, in other words, the bandwidth or the resources consumed by this email message format is negligible. Unlike HTML which requires rich formatting, text format requires no formatting except for basic character spacing of letters and the line alignment. As there is no rich formatting, the text is black in color with a white background - which is highly advantageous over the html email format. Coupled with that the file size of text emails are very small - highly helpful for users that have limited e-mail storage capacity.

Disadvantages

Although text e-mail is easy to read and faster to load, they have some disadvantages. The major disadvantage of text e-mail formats is that they cannot be used for effective e-mail marketing. Lacking in stylish formatting and rich colors and graphics text e-mails make a bad model for e-mail marketing - this is where HTML formats are extremely useful. Another disadvantage of using text format e-mails in marketing is the inability to hide tracking URLs from the users. The users are mostly cautious on clicking the URLs, and most of them probably delete those mails which have a long URL suspecting them to be spam or irrelevant mails. Also you need some kind of tracking software to check marketing e-mails send in text format.

Continue to : Pros and cons of HTML Email Format

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Beware! The Wrong Email Format could Damage Your Very Purpose

Text Format Vs HTML Format

Text Format and its Advantages

Disadvantages

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