Even then, advertisers who use Javascript have managed to create a new way to bypass blockers. They combine a pop up with a web banner in such a way that the blocker doesn't suspect from it.

When Are You Likely To See A Pop Up/Pop Under Ad?

Almost in any site. For example, CNN uses pop up ads for needs of their own. Maybe for offering a new service or for directing the visitor to an updated site. If you have children at home it is best stop pop up ads. Many web pages load sites with adult content which are not appropriate for minors. So be extremely careful with pop ups. You may use free pop up ad blockers or pay for one. It's up to you if you want to use a pop up ad blocker free of charge or one with an annual license.

Why Has the Consumer and Media Backlash Been Directed Against Pop Up and Pop Under Ads?

Unfortunately, pop up and pop under ads have been misused by many sites and that has been the cause of the controversy. Some web pages use them for promoting pornography and many parents were shocked to find this out. Their children were exposed to adult content without looking for it.

Apart from pornography, many crackers have used pop up ads as a mean to lure innocent people into illegal schemes. For example, they alerted the user that his computer was infected by spyware. And the only way to remove it was through free software. The user only needed to make a click and download it.

What it actually happened was that the poor user ended downloading a program that could let the cracker take control of the PC. That way, he could use it for storing illegal content or for acquiring personal information of the victim (like his credit card information).

Benefits of Pop Up/Under Windows

The main benefit of a pop up window over a banner is that it has a higher click ratio. That means that it's more probable that someone will go into your website if you advertise it through a pop up window than a banner.

Unfortunately, due to the reputation of pop ups, many companies prefer not to use this advertising method and stay with the traditional banner.

Tips for Using Pop Ads without Losing Visitors

If you don't want to lose visitors, then you should adopt some measures. The first one is to assure yourself that no more than one pop up windows appears. Second, ask your ad network provider if the pop up windows are easy to close. You don't want to irritate a potential costumer. Finally, the ad should use a script that uses cookies. That way it will be able to use valuable information from the user.

Are Pop Ups and Pop under Ads Illegal?

Not exactly. Since the internet law is not clear enough, each case is approached as a new situation by courts around the world. At the end, it depends on common sense and criteria. So, if you are going to use pop ups for your advertising, then make sure that they are harmless for your visitors and that they can watch them, even if they have the best pop up ad blocker. Maintaining a good relationship between your marketing strategy and your customer base is a good idea. And, considering the higher click ratio, it's in everyone interest not to stop pop up ads. So don't irritate anyone with them.

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