The best things in life always have to be shared and so are content-rich e-newsletters. To ease the reader's effort why not place a "forward this to a friend" link in an email, or "recommend this page to a friend" link on a webpage. Wonderful isn't it? Here the readers do the marketing job for you with their peers and friends.

Give incentive

Present your visitors a with an 'Incentive to Sign Up' program, something like a free e-book or a nominal discount on famous products. Giving incentives can increase your subscriber base, but gift your subscribers only after they have confirmed their email address with you.

Place privacy statement

For security conscious visitors, place a link at the bottom of the email or webpage that describes the privacy policy of your website. Clearly mention your privacy statement what you intend to do with their contact details and also show that you respect the customers privacy.

Tips for promoting your ezine and building up your ezine list

Discussion boards/groups

Discussion boards are best place to do online marketing. If you sell products related to cooking and recipes, find out discussion boards or community groups that talk about them and sign up with the forum. Actively participate in the forums by posting some valuable posts along with a signature of the link to your website, which will draw potential visitors to your website.

Ad swaps

Generously swap ads with other ezine owners for optimum ezine affiliate marketing, by allowing them to place their ads in your newsletter. In return, place ezine internet marketing ads relevant to your ezine in their newsletters. Registration with other marketing promotion ezine is advantageous in building up your ezine list.

Top 6 Tips for Promoting Your Website
Online Copywriting - Have You Perfected the Art?
Top tips for Website Content