Text ads are normal text-only ads that are mainly used for search engine optimization (SEO) purposes. There are two types of text ads, one for SEO purpose and pay-per-link (PPC) ads.

In those text ads created for the SEO purposes, the hyperlink is visible in the ads thereby it enhances the page rank in search engine listings, whereas the ads created for PPC do not have a visible hyperlink .The user gets to see the website only he/she clicks on the text link. The purpose of this is to allow the user to click on the attractive ad caption and then visit the website.

Ezine/Newsletter Ads

The ads that are displayed in e-mail newsletters circulated among a list of ezine users are known as newsletter ads. These ads take up nearly one-fourth of the space occupied by newsletter e-mail or may use up the bottom portion of the e-mail. Most of the users tend to click on these ads as they are flamboyant. Most of the ezine owners only allow small ads to be displayed in e-newsletter, as the content in the newsletter has to be given more importance. The ad may be an image ad, or a text-only ad - which purely depends upon the advertiser and ezine owner. The next issue is selection criteria. To get optimum hits and more value for money, ensure that you chose only highly targeted ezines to run you ads, rather to run your ads for a cheaper price at an ezine that runs at a low-level.

Measuring ROI's of Campaigns

Return on Investment (ROI) assumes significance in the case of online paid advertisements. The ROI is generated by taking into account, the number of clicks, the average cost per click (CPC), PPC Fees, the number of orders, the conversion rate, the average order, total sales, net profit before PPC fees, and net profit after PPC fees.

Calculating Conversion Rate of Your Site

This is a vital criterion in measuring the site performance; it helps to fine tune the site to optimum performance. To calculate conversion rates some measures are important. common measures that are used to calculate the conversion rate include the following, calculating the days between the user's first visit and first purchase, the number of visits between the purchase, and the number of total purchases made by the user and his life time value.

Calculate the Net Profits

In order to find out the real value of a visitor, calculate the net profits, i.e., take home profits of every sale by subtracting the total expenses. And from the gross revenue you can deduce your monthly earnings.

As there exists tremendous opportunities for online advertising and marketing, online paid advertisements play a significant role and are instrumental in enabling webmasters get paid for ads.

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