RSS Readers/Aggregators

In order to read your RSS content and subscribe to it, end-users need an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed list and display it to the end-user.

They come in many different forms and flavors, but the most popular are web-based aggregator, such as MyYahoo!, and desktop readers.

While this may seem like negative, it actually enables you to communicate even with some of the largest user groups on the internet, such as the entire user-base of My Yahoo! This is not to say that RSS usage is limited only to these people, but it does show that RSS has an innumerable number of users.

After getting an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to his RSS feed directory in to the aggregator to view the content.

Every time the user updates r RSS feed by adding new content items to the RSS file, he is notified through his RSS aggregator, making the content immediately available to him. This does away with SPAM filters and other obstacles.

Why RSS Matters for Marketers?

What does RSS matter for marketers right now? Here are just some of the top benefits you'll get from using RSS as part of your marketing mix...

A recent study by Nooked shows that 87% of key influencers are using RSS to keep up with news and other developments on the internet news rss feeds. These include journalists, analysts and bloggers.
A Nielsen/NetRatings study discovered that RSS users visit their favorite sites more often than non-users, thus showing that by providing your visitors with free RSS feeds and explaining to them what RSS is, you will be increasing their loyalty to your websites and your business, and at the same time improving the relationship with them and the salability of your product.
According to Jupiter Research, RSS users are a highly desirable demographic, with annual incomes over $75,000, and are between the ages of 35 and 44. RSS will make it easier for you to reach these people and market to them.
RSS will ensure the delivery of your online contents: You can grab consumer's attention without having to worry about spam filters and spam accusations.
RSS will also get your content published on other sites, generating more visitors, credibility and search engine rankings for your content, website and business.
Using RSS, you will be able to generate more subscriptions, especially considering the fact that many online users now prefer to receive content via RSS than e-mail. Lockergnome.com, one of the most popular tech sites on the Web today is used to distribute more than 400.000 e-mail newsletters weekly. Today, they have 5 times more RSS subscribers than e-mail subscribers.
RSS communications are more effective: Click-through rates show us how people interact with our content effectively.
You don't have to pay money for RSS.

Why RSS Matters for Marketers? Full Goggle, Microsoft and Yahoo! support...

Implementing RSS has both direct and indirect benefits. Some of the leading global IT giants make use of its services.

Microsoft Shows Full Support for RSS

Microsoft has recently announced full support for RSS in the next version of their Internet Explorer, Outlook Express, Outlook and for their new operating system, Windows Vista. This means that after these are launched, RSS usage will grow tremendously and end-users will start demanding RSS content from marketers and publishers.

Google AdSense Ads in RSS Feeds

If you are generating revenues from the Google AdSense program, you are actually losing income if you don't implement RSS. Google recently introduced AdSense ads in free RSS feeds, making it compulsory for users to implement RSS. Google is also joining the ranks of those that are integrating RSS in their web services and for end-users.

MyYahoo! as the Source of New Prospects

MyYahoo! Is the first to fully integrate RSS aggregator capabilities in a personal portal, making it easy for millions of users to subscribe to any free RSS feeds

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